BMW Slides into 2014 Winter Olympic Year with Announcement of U.S. Olympic Marketing Campaign, Bobsled Documentary

“Driving on Ice,” a Film About BMW’s Redesign of the Team USA Two-man Bobsled, to Air This Sunday on NBC.  

Woodcliff Lake, NJ – January 3, 2013… BMW of North America, the Official Mobility Partner of the United States Olympic Committee (USOC), today announced its U.S. Olympic marketing campaign for the Sochi 2014 Olympic Winter Games which includes a series of Olympic-themed advertisments, consumer and retail activations, social and digital media executions, and a national drive campaign to benefit Team USA. In addition, a documentary on BMW’s complete redesign of the U.S. two-man bobsled entitled “Driving on Ice” will air this Sunday, Jan. 5 at 12:30 p.m. EST/11:30 a.m. CST on NBC.

“Driving on Ice” chronicles BMW’s collaboration with the USA Bobsled & Skeleton Federation (USBSF) to deliver a fleet of six new two-man bobsleds, applying the automaker’s world-class design and engineering expertise to help Team USA chase its first Olympic gold medal in the event since 1936. The documentary stars Team USA bobsledders Steve Holcomb (2010 Olympic gold medalist, four-man bobsled) and Elana Meyers (2010 Olympic bronze medalist), coaches Brian Shimer (2002 Olympic bronze medalist, four-man bobsled) and Todd Hays (2002 Olympic silver medalist, four-man bobsled), as well as BMW Group DesignworksUSA’s Michael Scully, the lead designer of the bobsled project. Together, they tell the behind-the-scenes story of a three year journey to ensure the caliber of Team USA’s two-man sleds match the talent of its athletes.  

“To say the bobsled has been a passion project for BMW is an understatement, and seeing this true collaborative effort captured in a documentary is remarkable,” said Trudy Hardy, Vice President, Marketing, BMW of North America. “After years of hard work, it’s very rewarding to be able to share the journey with the fans of Team USA.”

“Road to Sochi”

Complementing “Driving on Ice” will be a series of upcoming U.S. Olympic-themed television advertisements that illustrate the ways in which BMW unlocks the goals and dreams of consumers and athletes alike – on land and on ice. BMW’s first commercial, “Road to Sochi,” leverages biopic footage similar to that of “Driving on Ice” to bring to life the passion, tireless commitment and determination embodied by Team USA athletes and shared by BMW. Featuring Holcomb, Meyers, fellow Team USA bobsledders Curt Tomasevicz, Steve Langton and Aja Evans along with Scully, “Road to Sochi” depicts Olympic journeys that traverse the weight room, the ice track and the design studio in the pursuit of excellence. “Road to Sochi” will first air on Jan. 5 on NBC, during the telecast of “Driving on Ice.”

BMW Drive for Team USA

The second advertisement, entitled “The Games,” which will begin airing in select markets nationwide today, will promote BMW’s Drive for Team USA national fundraising campaign, which will be reprised for a third time. “The Games” draws a connection between an athlete’s commitment to the sport they love and BMW’s role in supporting them on their journey. In it, a snowboarder rises early to claim his seat on the first chairlift of the day; a skier finds perfect powder before ski season officially begins; and Team USA bobsledders train in their new BMW two-man bobsled. The common thread throughout is the Ultimate Driving Machine.

Beginning today through Feb. 28, 2014, consumers are invited to visit their local BMW retailer for an opportunity to support the athletes of the U.S. Olympic and Paralympic Teams by test driving any BMW model, including the all-new X5 Sports Activity Vehicle, which is made in the USA. For every participant who test drives a vehicle at the event, BMW will make a donation to Team USA, for a maximum donation of $200,000.

“The Drive for Team USA campaign is a powerful connection point for us with both prospective and current BMW owners,” said Hardy. “Americans are passionate about the athletes of Team USA and are excited to do something tangible to contribute to their journey. For BMW to enable that transaction is a wonderful contribution to our business.”

U.S. Olympic Marketing Campaign

In addition to national television commercials, BMW’s marketing campaign in support of its Team USA sponsorship includes digital and social media executions. These extensions leverage the U.S. Olympic platform to generate audience excitement and engagement around the Sochi Games and with the BMW brand.

Beginning Jan. 17 and continuing throughout Games, BMW will promote its U.S. Olympic activation with digital advertisements appearing at NBCOlympics.com. BMW’s substantial presence at the website includes its presentation of “Golden Moments,” which highlight athlete achievements from Olympic Games past and present, as well as a series of vignettes focused to technology and the Olympic Games.

In early January, BMW will launch its first U.S. Olympic-themed social activation, entitled “Born to Slide,” inviting fans to embrace their love of speed by sharing photos or videos of the various ways they “slide” – whether it be on a sled, skateboard or other vehicle of preference. From Jan. 15 – Feb. 1, 2014, fans can enter by submitting their images on Twitter or Instagram using the hashtag #BMWborntoslide for a chance to win a trip to Park City for the ultimate sliding experience, in a real four-man bobsled.

BMW will interact with U.S. fans throughout the Olympic Winter Games on its Twitter (www.twitter.com/BMWUSA), Instagram (http://instagram.com/bmwusa), YouTube (http://www.youtube.com/user/BMWUSA) and Facebook (www.facebook.com/BMWUSA) channels with stories and information on BMW Performance Team athletes and the BMW two-man bobsled. Fans are encouraged to join the conversation using the #BMWBobsled and #BMWTeamUSA hashtags. Vignettes from “Driving on Ice” will be available to fans at BMW’s YouTube channel beginning Jan. 3.

Athlete Support and U.S. Olympic Sponsorship Activation

For the Sochi 2014 Olympic Winter Games, BMW North America is supporting seven Olympic and Paralympic athletes through the BMW Performance Team U.S., including 2010 Olympian Chris Fogt (bobsled), two-time World Champion Steve Langton (bobsled), 2010 Olympic bronze medalist Elana Meyers (bobsled), two-time Olympic gold medalist Alana Nichols (Paralympic alpine skiing), three-time World Sprint Champion Heather Richardson (speedskating), eight-time World Cup gold medalist Evan Strong (Paralympic snowboarding) and 2010 Olympic gold medalist Curt Tomasevicz (four-man bobsled).

To learn more about BMW’s partnership with the USOC and its four national governing body partners – USBSF, US Speedskating, USA Swimming and USA Track & Field – visitwww.bmwusa.com/teamusa and www.bmwusanews.com.

Kirshenbaum Bond Senecal + Partners is responsible for BMW North America television and digital advertising along with social media activations, UM is responsible for media duties and UM Studios is credited with the production of the “Driving on Ice” documentary, along with Stun Creative. Octagon develops and manages all U.S. Olympic partnership and athlete relations.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 119 MINI passenger car dealers, and 34 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

About the USOC

The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games.  In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. For more information, please visit www.teamusa.org.

Journalist note: Information about BMW Group and its products in the USA is available to journalists online at www.bmwusanews.com and www.press.bmwna.com.   

The All-New BMW M3 Sedan and BMW M4 Coupe

Woodcliff Lake, N.J. – December 11, 2013, 6:10pm Eastern Time . . . BMW today announced the all-new BMW M3 Sedan and BMW M4 Coupe models, which capitalize on the strengths of the latest 3 Series Sedan and fresh 4 Series Coupe models as their respective foundations. As the first-ever BMW M cars to feature the achievement of an engineered-in reduction in curb weight from one generation to the next, the all-new M3 and M4 stand poised to attack corners, hills, and braking zones, and will vigorously defend BMW M’s decades-strong position as segment leader around the world.

Featuring a return to the inline-6 engine format made famous by BMW M, the all-new, 3.0-liter BMW M3 and M4 engine is approximately 10 kilograms lighter than its V-8 predecessor and packs an even stronger punch. With 425 horsepower from 5,500 – 7,300 rpm, 406 lb-ft of torque from 1,850 – 5,500 rpm, and capable of 0-60mph in 3.9 seconds when equipped with the M-DCT transmission (4.1 seconds with standard 6-speed manual), the all-new BMW M3 Sedan and BMW M4 Coupe will debut at the 2014 North American International Auto Show in Detroit, and will begin sales as 2015 models in early Summer, 2014 (Editor’s notes: All specifications preliminary. Complete US-specific specs, pricing, options, and packages will be announced closer to the on-sale date).

The launch of the new BMW M3 Sedan and new BMW M4 Coupe sees BMW M GmbH revealing a new interpretation of the high-performance sports car – and carrying the BMW M philosophy over into the fifth generation of the M3. More than 40,000 examples of the fourth-generation BMW M3 Coupe were built, and now the BMW M4 Coupe is poised to continue this success story. The “M4” badge is a reference to the model series that provides the basis for the new M model – and, for the first time, the Coupe will be introduced at the same time as the four-door variant. Logic dictates the latter will be christened the BMW M3 Sedan.

Hey, Is That a BMW Racing Down the Bobsled Course?

THE last time the United States men’s team won an Olympic gold medal in the two-man bobsled competition was 1936, when Franklin D. Roosevelt was in the White House and a gallon of gas cost 10 cents.

Now BMW of North America, which has built six two-person bobsleds for the United States men’s and women’s teams competing in Russia this year, is hoping to help change that.

Since 2011, the automaker has been working with the United States Bobsled and Skeleton Federation to develop a prototype.

The effort has been led by Michael Scully, a creative director at DesignworksUSA, a consultancy owned by the BMW Group that along with designing vehicles for the automaker is hired for projects by nonautomotive companies, including John Deere, Microsoft and Coca-Cola.

On Sunday, a documentary about the project, “Drivingon Ice,” will air on NBC. It features Mr. Scully and athletes including Steven Holcomb, who won a gold medal in the four-man bobsled event in 2010, and ElanaMeyers, who won a bronze in the two-woman bobsled in 2010. (The four-man bobsled continues to be made by the Bo-Dyn Bobsled Project.)

While BMW produced the documentary and is paying for it to air as part of an advertising contract with the network, it has the narrative arc and tone of an independent documentary, not a commercial.

The documentary shows how Mr. Scully, who in the past has designed racecars, adapts his expertise to bobsleds, which present aerodynamic challenges including being sideways in turns.

Introduced during the commercial breaks for the documentary will be two new Olympic-themed spots for the brand, with one featuring video of the bobsledbeing developed and no BMW vehicles, and the other taking a more traditional approach, with the automaker’s cars and S.U.V.’s drivingalong snowy roads to transport athletes to training sessions.

Television and digital advertising for the campaign, as well as social media strategy, is by Kirshenbaum Bond Senecal & Partners in New York, part of MDC. Production of the documentary is by UM Studios, the content arm of Universal McCann, which is part of the Interpublic Group of Companies.

BMW North America — which declined to reveal what it spent on the six-year Olympic sponsorship through 2016, the bobsleds or the documentary, or its projected advertising expenditures for the campaign — spent $75.9 million on advertising in the first nine months of 2013 and $159.7 million for the full year of 2012, according to the Kantar Media unit of WPP.

For the first 11 months of 2013, BMW sold 244,061 cars, an increase of 11 percent over the same period in 2012, according to Automotive News. It ranks second behind Mercedes-Benz among luxury vehicles.

BMW is a progenitor of what has come to be known as branded content. Its BMW Films, introduced in 2001 mostly for online viewing, featured stars like Clive Owen in short films driving BMWs, but with no sales pitches.

Trudy Hardy, the vice president of marketing for BMW of North America, said the company was involved with the Olympics in a more tangible way than simply having permission to use its logo.

“The way we entered this sponsored relationship is much deeper than the rights to the rings,” she said. “We wanted to find ways to make our athletes’ performance better.”

Applying expertise developed for cars to other applications is what BMW calls “technology transfer,” and in previous Olympic Games, BMW has adapted its software to helpswimmers analyze their starts and turns andlong-jumpers their jumps. But Ms. Hardy said the bobsled project would have more resonance than the brand’s earlier Olympic efforts.

“Software systems are a little more difficult for people to understand, but this hardware makes it much easier for consumers to translate our brand in the physical sense,” Ms. Hardy said.

Scott Donaton, chief content officer at UM Studios, said that when viewers of the Olympics were barraged with commercial messages, BMW would have something else: a story.

“In a time when technology gives people the ability to filter out any branded messages that they don’t want to see, storytelling is the way to engage audiences,” Mr. Donaton said.

Rohit Bhargava, a social media strategist and the author of “Likeonomics,” said that with the bobsled collaboration, “BMW is tapping into a pretty human desire to go behind the scenes,” adding that the automaker is uniquely suited to do so in this instance because it is so integral to the story.

Dan Mannix, chief executive of LeadDog Marketing Group, which specializes in sports marketing, said the bobsled-related content would help BMW stand apart from typical car advertising.

“There’s so much car advertising on TV that shows cars driving through deserts and mountain roads and it all just blurs together, but the advertising that is more about the bobsleds is much more compelling,” Mr. Mannix said.

But there is, he added, a risk.

“If the team does well, BMW can point to its involvement, but if there is a problem and the bobsled cruises off the course, they could get a bunch of bad P.R.,” he said.

BMW, which is based in Germany, is also sponsoring the German bobsled team, but is not overhauling their bobsleds as it is for the Americans.

“How do we know,” joked a recent blog post on Gizmodo, “that BMW, a German-based company, isn’t secretly sabotaging the U.S. team’s efforts to win the gold?”

Stacy Morris, a corporate communications manager with BMW of North America, said there was nothing incongruous about the sponsorship.

“We consider ourselves an American car company just as much as a German car company,” Ms. Morris said.

BMW ConnectedDrive: Broaden of Access and Expansion of Services Globally Will Include Benefits for US Customers

Key benefits include standard BMW Assist eCall with Enhanced Automatic Collision Notification and BMW Teleservice for 10 years in most 2014 models

Woodcliff Lake, NJ - June 5, 2013… BMW ConnectedDrive has been synonymous with forward-looking concepts and technologies in the domain of automotive connectivity for many years. By refocusing on tailor-made mobility services and new, highly innovative service features, BMW is extending its lead in this field. In the US, this will mean new standards offering throughout the range for the 2014 model year, a significant update to the latest BMW iDrive user interface, the ability for customers to add services after they purchase the vehicle if they wish. BMW ConnectedDrive will also include a range of features tailored specifically to BMW i.

Target: BMW ConnectedDrive in many markets and for all vehicles.
From the outset, BMW ConnectedDrive has been geared towards the mobility requirements of its users both today and into the future. The carmaker’s pioneering role is exemplified by the very first in-car integration of an Apple iPod in BMW cars back in 2004, as well as the multitude of apps for in-car use introduced since 2011. The reorientation of the services now turns comprehensive, intelligent connectivity between passengers, vehicle and the outside world into a reality, while the new and enhanced service features are to be made available for all models by means of a SIM card integrated into the vehicle.

Today BMW ConnectedDrive services are available in 11 countries. Over the course of 2013, the BMW ConnectedDrive service portfolio will be extended to an additional 14 markets around the world. The objective is to have around five million BMW cars linked up worldwide via ConnectedDrive with the help of the built-in SIM card by the year 2017. This broadening of its strategy makes BMW the first carmaker to firmly commit itself to the goal of achieving blanket connectivity. This will see BMW customers reap the benefits of a steadily increasing number of innovative new features and functions with high practical value.

BMW ConnectedDrive in the US: For model year 2014, more standard features and available services.
In the US the portfolio of BMW ConnectedDrive for model year 2014 will include more standard features throughout the range and even more available services. These will include:

BMW Assist standard in nearly all 2014 models including 10 years of eCall with enhanced Automatic Collision Notification and BMW Teleservice.

Updated BMW iDrive 4.2 available or standard on most 2014 models with a range of enhancements and additional features.

BMW navigation and BMW Online standard equipment on all 2014 5, 6 and 7 Series cars as well as 2014 X5 and X6 Sports Activity Vehicles. It is optional on all other models. In addition to BMW Online, BMW navigation includes Advanced Real Time Traffic Information (ARTTI)1 .

Concierge service is now standard on all V8 and V12 equipped 2014 6 and 7 Series models. It is now available as a standalone upgrade on most other 2014 models. The service can be initialized at the time of purchase or can be added anytime after purchase.

Internet access is available as an option on 2014 models equipped with navigation and the latest BMW iDrive 4.22 as part on BMW Online. The internet browser is connected through the vehicle using a 3G network connection.

Enhanced voice command options including available message dictation and integration of both Apple Siri and Samsung SVoice through the vehicle’s voice command controls.3

Expanded availability of BMW Apps-ready third party apps. In addition to the apps available in the US today – including Pandora, MOG, Stitcher and Aupeo – new BMW Apps that will be available soon include Audible, TuneIn, Rhapsody and Glympse with more to follow. Later this year, BMW Apps integration will be available for devices with the Android operating system.

BMW Assist: Standard on nearly all 2014 models with 10 years of eCall with enhanced Automatic Collision Notification and BMW Teleservice.
BMW Assist has been available since 1997. It is now included in nearly every BMW sold in the US. For the 2014 model year, BMW Assist will be standard on nearly every model4. It will include 10 years of eCall emergency calling with enhanced Automatic Collision Notification as well as BMW Teleservice. An automatic emergency call system is set to become mandatory for all new vehicles in the EU from 2015. BMW Assist eCall offers this function today with far greater capability than will be required by law. Should an airbag be deployed, for instance, the system will transmit an automatic emergency call to the BMW call centre including the precise location of the accident site. BMW Assist eCall includes enhanced Automatic Collision Notification, which includes the groundbreaking Urgency Algorithm, developed in cooperation with the William Lehman Injury Research Center in Miami. Apart from the vehicle’s exact position and direction of travel, details of the vehicle model and all the data gathered by the sensors in the car are relayed to the call centre as well. This information provides indications as to the nature and severity of the collision, while the deployment of the car’s restraint systems gives an idea of the number of people injured and allows frontal, rear, side or even multiple collisions to be identified and differentiated. The Urgency Algorithm transmits the likelihood of severe injury. On the basis of all accident-related data, the call center decides which and how many emergency services are required at the accident site (e.g. doctor, paramedic, fire brigade, helicopter). The data also enables the first responders to alert the appropriate medical care for those involved in the accident before they have even arrived at the scene. The call center will also stay in contact with the vehicle’s occupants until the emergency services arrive, speaking to them in their native language where possible. As well as automatic activation, the system also allows the driver or front passenger to trigger the emergency call manually in order to help other road users in distress by alerting the call center.

TeleService tells the driver if and when maintenance is required. Fixed service intervals become a thing of the past, because the intelligent maintenance system, Condition Based Service, constantly monitors your vehicle's service needs. When necessary, the vehicle communicates service-relevant data to the nearest BMW Service Centre by making an Automatic BMW TeleService Call.

BMW iDrive: The evolution of groundbreaking interface continues for 2014 model year
BMW’s groundbreaking user interface has undergone constant improvement and development since its inception in 2002. On the heels of its most recent update, BMW’s iDrive will see significant enhancements for model year 2014. Not only will more models receive the latest iDrive 4.2, but the system gets enhancements that improve the user experience in the areas of navigation, Advanced Real Time Traffic Information, connectivity, entertainment, online access and voice commands. One example is the ability to engage automatic time setting. When active, the time will automatically be adjusted for Daylight Saving or Standard time as well as changes in time zone while traveling.

BMW Navigation – Touchpad, Point-of-Interest voice search and enhanced route tailoring among highlights
The BMW navigation system has received many enhancements, including a new protocol for entering addresses which more closely mirrors the way US users think of addresses. Now after a state has been entered users can input house or business number, street and city or town.

Before setting out, the prescribed route can be tailored to avoid certain areas, for example, if the user anticipates heavy traffic or knows of construction on that route. The system will recalculate the route to avoid the selected area. Multiple areas to avoid can be selected for a given route and the size of coverage is fully adjustable.

The online Google search function has been enhanced for customers who subscribe to BMW Online. Users can now search for points-of-interest (POI) via voice. Once the user has spoken their POI, the navigation system can then guide the driver to their desired destination.

Advanced Real Time Traffic Information was significantly enhanced for iDrive 4.2 to provide a clearer view of traffic congestion using green, yellow and red indicators along the route to indicate the degree to which roads are clear or congested. The traffic incident view has been enhanced again to provide more precise indications in red of the specific location of stopped traffic.

The BMW navigation system for most 2014 models will include a new iDrive controller with Touchpad. The touchpad is integrated into the top of the controller and does not require a separate location. Phone numbers, contact names and address can be written out directly on the touchpad. The user can seamlessly switch between the touchpad and the controller while information is being entered. The touchpad can also be used to zoom in and out on the interactive map.

Entertainment – Expanded access via BluetoothTM enhances listening options
Among the enhancements for BluetoothTM access is iAP, an Apple-specific protocol. A USB connection will not be required in order to access one’s music library on an Apple iPhone or iPod Touch. iAP will make it possible to browse and select music using the BMW controller and screen via a wireless Bluetooth connection with the same functionality as with USB connection.

Users will now be able to seamlessly switch between USB and Bluetooth connectivity on any device without the need for an additional step. The system will automatically switch between access types to ensure continuous device connectivity.

An update for satellite radio listeners allows users to see SiriusXM channel logos in the Player Screen display. As previously announced, MY 2013 and newer users now receive SiriusXM All Access for the full subscription year included with the satellite radio option. This makes it possible to listen via the SiriusXM website on a computer, tablet or other devices.

A visual volume indicator will now make it possible to see the volume level at a glance. The visual volume indicator will be available for entertainment and navigation instructions.

BMW Online – Internet browser as well as split-screen access now available.
Subscribers to BMW Online can now add access to the internet while the vehicle is stationary. The internet browser is connected through the vehicle using a 3G network connection. Split screen functionality is now available while using BMW Online. Navigation map and instructions, entertainment details and other onboard content can now be displayed alongside BMW Online.

Voice Access – Apple Siri, Samsung SVoice now accessible. New visual voice command suggestions.
With the latest update to BMW iDrive, both Apple Siri and Samsung SVoice can be accessed through the vehicle’s voice command controls. With a paired device, pressing and holding the steering wheel voice command button will engage the device’s voice access. Pressing the steering wheel voice button without holding it will continue to access the vehicle’s voice command functions.

The BMW voice command system itself has been enhanced to now include visual voice command suggestions. Once activated a banner across the top of the display offers prompts for when to speak and provides suggestions for what to say. The suggestions are tailored to the individual menu or function that the driver wishes to access.

Concierge Service: now standard or available as a standalone option
Concierge service is now standard on all V8 and V12 equipped 2014 6 and 7 Series models. It is now available as a standalone upgrade on most other 2014 models. The service can be initialized at the time of purchase or can be added anytime after purchase. Concierge service puts a personal assistant at your beckon 24/7. The assistant can be reached at anytime using the car’s SOS button or from a Bluetooth enabled cell phone. The assistant can find places of interest, and send the address right to your navigation. Alternatively, the assistant can send the phone number of the destination right to your Bluetooth enabled phone. The service also includes critical calling. If a cell phone is not available, the concierge can place a call.

BMW ConnectedDrive services: Now more powerful than ever thanks to new services and apps.
BMW is extending its standing as the world’s leading provider of web-based in-car services by introducing some major enhancements. BMW ConnectedDrive customers are now able to further improve their mobile Internet experience with the help of browser-based applications (vehicle apps) in BMW Online such as Yelp and Google Street View. For yet greater convenience while travelling, there is the BMW Connected app for smartphones, which includes functions such as web radio, Facebook, Twitter, calendar, Wiki Local, Last Mile plus several more besides. All applications, regardless of whether they are vehicle apps used via BMW Online or smartphone apps, are controlled using the iDrive controller and Control Display with the familiar menu structure. In addition to all future BMW ConnectedDrive customers, the extended range of services is also available to a large number of existing customers at no extra charge.

Third-party apps mean the infotainment possibilities are virtually boundless.
The highly flexible app concept makes it possible to incorporate not just the applications specially developed by the BMW Group, but also BMW Apps-ready applications from other providers. With the advent of these BMW Apps-ready applications, BMW is giving customers the option of continuing to use their favorite or familiar service providers when driving in their car, too. This will allow the wide array of infotainment functions that BMW drivers enjoy when at home or out and about to be smoothly transferred to their vehicle in future.

With these BMW Apps-ready applications, the range of functions can basically be expanded at will. The prerequisite for all apps is that they meet the BMW requirements for distraction-free operation. In order to ensure optimum integration of third-party applications into the vehicle, the BMW Group offers providers a special Software Development Kit (SDK). This contains specific tools that are intended to help the third-party providers develop compatible, vehicle-adapted versions of their apps that are befitting of the cars’ premium status. The current portfolio comprising Pandora, MOG, Stitcher and Aupeo is being gradually extended by the addition of numerous exciting third-party apps such as Rhapsody, TuneIn Radio, Audible and Glympse. From this summer, application-based integration will also be compatible with smartphones running the Google Android operating system. With a market share of over 50 percent, Android is now the most widely used operating system for smartphones.

Easier voice commands thanks to natural speech recognition.
The new generation of the BMW Navigation system Professional adds various new speech functions to the BMW ConnectedDrive Mobile Office portfolio, most notably a dictation function that employs a full speech recognition system to simply transcribe the driver’s words. The dictated text can then be sent by SMS or email. The multilingual dictation function can recognize six languages at present. Punctuation marks and instructions such as “new line” can also be dictated. The speech recognition service is performed outside the vehicle by BMW cooperation partner Nuance. The range of office functionalities offered by BMW ConnectedDrive has been expanded by another speech-based feature, too. The voice memo function, in contrast to the dictation function, allows the driver to make direct voice recordings of up to two minutes in length and immediately send them by email if required.

LTE mobile high-speed Internet available for use in every car. The BMW LTE Car Hotspot already makes it possible to enjoy mobile Internet in your car today at the high speeds offered by LTE (Long-Term Evolution) technology. The BMW LTE Car Hotspot acts like a home router, forming an interface between the mobile device and the World Wide Web. All that is required apart from the BMW Car Hotspot is an LTE-capable SIM card, which is inserted into the hotspot. Once it has been put into service in the vehicle, the adapter works just like any hotspot, allowing the passengers in the vehicle to surf the Internet at high speed with as many as eight mobile devices at the same time.

BMW i stands for a whole new concept of premium mobility and calls for a new generation of flexible, simplified mobility services that are designed to enable vehicles to be linked seamlessly into the customers’ individual lifestyles. BMW i will be the world’s first fully networked sub-brand offering tailor-made, state-of-the-art BMW i ConnectedDrive services.

BMW i ConnectedDrive services as standard for BMW i models.
For this purpose, all new BMW i models will come as standard with an integral SIM card together with BMW ConnectedDrive services that have been specially devised for electric mobility and future mobility demands. Because the card is built in, it ensures an optimum connection to the BMW ConnectedDrive services throughout the vehicle’s life. The BMW i is furthermore equipped with a navigation system that already features BMW i ConnectedDrive services, and has been systematically tailored to the specific requirements of electric mobility and of flexible, individual, convenient mobility in tomorrow’s world. Examples of this include BMW Assist eCall and services accessible in the BMW i Remote app. Should the customer wish to use further products from BMW & BMW i ConnectedDrive services, such as Concierge Services, Internet or RTTI, they can be booked individually from the comfort of their home computer by visiting the BMW ConnectedDrive Store (see also Chapter 3).

BMW i ConnectedDrive services always at the focus of attention.
The BMW i3 comes with two top-quality displays for the exchange of information between vehicle and driver and for operating the infotainment and communications functions. There is a large 6.5-inch screen positioned on top of the steering column, where all driving-related data such as speed and range appears, and a second 8.8 inch screen in the centre of the dashboard for displaying, for example, the information from the navigation system, which is connected to the outside world via BMW i ConnectedDrive. This central display also serves to keep the driver and front passenger fully informed of the vehicle’s status and the drive system’s operating mode. The two displays have been designed to interact in such a way that the information shown is split between them to optimum effect, as the situation requires.

Total networking facilitates mobility planning.
The driving range of electrically powered vehicles is very much dependent on driving style. The BMW eDrive technology aboard the BMW i3 is designed to allow the vehicle to cover a distance of 80 to 100 miles on a full battery charge. Even before setting off, the BMW i ConnectedDrive services provide the driver with realistic estimates of the vehicle’s current range. One of the key elements of the networked navigation system is a dynamic range map, which delivers precise, reliable readings by factoring in all relevant parameters along the planned route. The battery’s charge status, driving style, activity of electric comfort functions and the selected driving mode are all taken into account for the calculation, along with the route’s topography and current traffic levels. The system is therefore able to make allowance for the extra energy used up for both an upcoming climb and stop-start traffic or traffic jams, and lower its range calculation accordingly. Optional real-time traffic data added to the equation, too. High-performance analysis and evaluation of the information is carried out permanently via the BMW ConnectedDrive servers. Every BMW i is constantly in contact with these servers thanks to the built-in SIM card, and this networking provides ultra-precise real-time information.

Dynamic range display for all driving modes.
Taking the vehicle’s current location as a starting point, the dynamic range display from BMW i ConnectedDrive joins up all the points that can be reached with the available energy reserves to form a spidergram in the navigation display. Since the driver is able to actively influence the vehicle’s energy consumption and therefore its range by switching the driving mode, the graphical representation of the range calculation is made available in two variants, allowing the driver to view the relevant current range in both COMFORT and ECO PRO mode. The driver is furthermore able to see the range that would be available if the ECO PRO+ mode was selected, so that it is always possible to know how much extra range could be obtained by changing the driving mode. The Driving Range Assistant can detect when the remaining driving range might become critical and advise the driver to choose a more efficient driving mode, a more economical route or an available charging station in the vicinity if necessary. BMW i therefore brings BMW ConnectedDrive networked services and BMW EfficientDynamics energy management together to create a perfect symbiosis.

BMW i Remote app: vehicle monitoring, mobility planning and efficiency optimisation.
The BMW i Remote app allows an upcoming journey in a BMW i car to be planned out in advance easily and conveniently by means of a smartphone. Using this application, which has been purpose-developed for the demands of electric mobility and will be available for the iOS and Android operating systems, the driver is able to access all vehicle data or route-related information anywhere at any time. For example, a vehicle status checklist can be called up on the smartphone that retrieves the current vehicle data via the BMW server. The driver can additionally view the vehicle’s location and the destinations in the surrounding area that are within range based on the current battery charge level. The vehicle’s interior can also be set to the desired temperature by remote control, either immediately or in time for departure using the timer control. Even the high-voltage battery can be adjusted to the optimum temperature in advance in order to maximise the driving range. If the vehicle is plugged into a public charging station or the BMW i Wallbox, the charging procedure can likewise be controlled remotely and even programmed to run at times when electricity is cheaper (e.g. at night) with the timer function. Using the BMW i Remote app, it is possible to search for and select both navigation destinations and charging stations, and then relay them to the vehicle. No matter whether they are shown in the navigation system or on the smartphone, all relevant charging stations appear together with an indication of whether they currently have any free spaces.

The pedestrian navigation function included in the BMW i Remote app takes the local public transport network into account and conveniently directs drivers to their final destination after leaving the vehicle. Whether the journey was planned in the vehicle or at home, the destination appears directly in the BMW i Remote app as soon as the driver has left their car. BMW i thereby facilitate an individual, sustainable and easy form of mobility with seamless guidance from start to finish.

Away from their car, drivers are additionally able to evaluate their personal driving style and compare it with other BMW i drivers, allowing them to hone the way they drive by recognising where there is room for improvement.

Highly automated driving: Travelling Europe’s motorways with electronic co-pilot.
With the aim of offering motorists vehicles equipped with cutting-edge driver assistance systems for convenience and safety in the future, the engineers at BMW Group Forschung und Technik, the company’s research and technology arm, have been working on an electronic co-pilot for highly automated driving on the highway. A prototype vehicle from BMW Group Forschung und Technik already drove along the A9 motorway from Munich towards Nuremberg with no driver intervention back in 2011. The research work has now reached the stage where highly automated changes between motorways are possible at motorway intersections. This is a further key step towards the universal handling of highway and interstate networks, something that will in future allow customers to enjoy a continuous highly automated driving experience. The principal technologies required for highly automated driving were developed by the BMW Group Forschung und Technik engineers over the course of the preceding BMW TrackTrainer and Emergency Stop Assistant research projects. The BMW TrackTrainer is capable of lapping race tracks in highly automated driving mode while following the racing line in order to provide some very targeted driver training. The BMW Emergency Stop Assistant performs a highly automated maneuver to bring the vehicle safely to a stop if the driver is suddenly incapacitated by illness. The research prototype for highly automated driving is able to brake, accelerate and overtake all by itself, but always in accordance with the prevailing traffic situation and while adhering to all traffic regulations. The team of specialists has already logged around 6,200 test miles (10,000 kilometers). In order for this highly automated research vehicle to operate fluidly in traffic without attracting attention, its operating strategies must be clearly defined. One of the fundamental components from which these strategies are derived, apart from accurate positioning of the vehicle in its own traffic lane, is the unfailing detection of all vehicles and objects in the immediate vicinity. This is achieved by fusing the data from diverse and complementary sensor technologies, including LIDAR, radar, ultrasound and camera scanning on all sides of the vehicle. Despite this 360° sensing capability, there is little on the outside to tell the vehicle apart from a standard production model.

It is of particular importance to the researchers that the technology study’s level of intelligence is constantly enhanced. At motorway slip roads, for example, the research prototype behaves cooperatively by leaving enough space to allow road users on an on-ramp to filter onto the highway. The latest advance is the vehicle’s capability to negotiate highway intersections without intervention from the driver, enabling it to change from one highway to another. At the “München - Nord” motorway intersection, for instance, the car is already able to switch automatically from the A9 to the A92 heading towards the airport, and back again. The main challenges to be successfully overcome by the research team included the very fine lateral control in tight corners, as well as the clarity of points on the high-precision digital map in places where several roads converge. The BMW Group’s next big target is highly automated driving on European motorways with all of the accompanying challenges – in other words, travelling through tollgates, roadwork and beyond national borders. That prompted the BMW Group to enter into a research partnership with international automotive supplier Continental in January 2013. The collaborative project between the BMW Group and Continental is set to run until the end of 2014, by which time several test prototypes fitted with near-production technology should have been built.

BMW Group in America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 139 BMW motorcycle retailers, 117 MINI passenger car dealers, and 34 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

World Debut: BMW's New Bobsled For Olympic Team USA

Is it weird that a German automaker is making the sleigh for the American bobsled team TISI +2.2%?

BMW recently disclosed photos of the carbon-fiber sled it developed for Steve Langton and Elana Meyers, the athletes who will represent the United States at the 2014 Winter Games next month in Sochi, Russia.

It’s not that weird. The United States are BMW’s biggest market, and the company has large manufacturing operations in Spartanburg, S.C. BMW also employs hundreds of American managers and executives on top of the 7,000-plus they employ at their factories stateside.

Anyway, BMW and the USA Bobsled & Skeleton Federation spent two years applying German design expertise to the new two-man bobsled. Engineers did everything from re-evaluating the cowling, aerodynamics and construction of the device to reconstructing its chassis and steering geometries, conducting wind-tunnel and track tests, and scanning the athlete’s bodies to create something that fit them perfectly.

It’s no small effort–the new sled replaces the 20-year-old model Team USA had been using–but it’ll be worth it, if it works. America has not won Olympic gold in a two-man bobsled race since 1936.

Give me RED: Ferrari’s my passion

I don't drive bikes at all. But I do like cars. I have been very passionate about cars from the very beginning and my mother said the first word I ever uttered was 'car'. I used to build my own racing cars and I raced and drove Formula One in 1978-79. I raced for Team Ensign for Morris Nunn. I drove the MNO8 and the 180B.

I still follow F1 closely. I used to be part of Benneton Formula One many years ago. Flavio Briatore (MD, Renault F1) is a dear friend of mine. He's now with Renault and doing very well. So I obviously have a soft spot for Renault. But my childhood passion is Ferrari all the way — red, red, red. And Michael Schumacher is a good friend. So it's a no-brainer. My first car was a Standard Herald. I was just about pushing 20 then. My father, very grudgingly, gave me an old Standard Herald, but I managed to soup it up. After that, the Herald disappeared — I went to the US and I don't know what happened to the car. But my first car after I came back from the US was a Fiat. And I still have it.

today I have a Maybach and I have Ferraris. Actually I have many of them, but the one I drive around is a 430. I also have a Ferrari 560 Maranello. That's a sedan version of a Ferrari and it's very nice. It's comfortable and peppy. That's about it. As for here in India, with all the security where do I get the chance to drive? But I do have a Maserati Quattroporte in Mumbai which I love. And I do drive it — I leave all the security behind at 2 o'clock in the morning to take it for a spin. That's all I can do.

BMW offers new M Performance accessories for M5 and M6

Tuners Alpina and AC Schnitzer aren't the only ones offering just about everything in carbon fiber for BMWs these days, and BMW has introduced performance accessories for their M5 and M6 cars, including the M6 Gran Coupe, Convertible, and Coupe.

On the performance front, car owners will be able to purchase and retrofit an exhaust system developed by BMW's M division and engineering company Akrapovič -- one made entirely of titanium. This new exhaust system will be available for the M5, and all versions of the M6 and will result in a weight savings of approximately 22 pounds.

When it comes to stopping power, BMW M Performance will also offer a carbon-ceramic brake system, with brake discs made out carbon-fiber composite ceramic offering higher heat resistance and a lower overall weight, saving more than 42 pounds from the stock system. These will be offered alongside 20-inch M light-alloy wheels.

On the style front, customers can order carbon-fiber rear spoilers and rear diffusers for the M5 and M6 models, alongside carbon-fiber mirror caps. On the inside, several different pieces of carbon-fiber trim can also be purchased, along with stainless steel pedals and BMW M Performance floor mats. Perhaps the most entertaining piece of kit for the interior is the steering wheel with a race display showing gear shift information and lateral and longitudinal acceleration values, as well as lap times.

Battery Charger Optimate 4 Dual

With plug for your BMW
Without plug but with a cable and clips which you can connect direct to your battery in order to charge it without disconnecting.

Diagnoses, recovers, charges, checks & maintains your battery automatically for months. All major battery manufacturers recommend maintaining starter batteries FULLY CHARGED during periods of non-use. Optimate 4 is totally safe for months-long connection and maintenance of irregularly or seasonally used batteries even while still connected to the vehicle. The sophisticated charging algorithm ensures no risk of over-charging. For 12 V batteries to 32 Amp-hours.